Episode 51 | June 16, 2023

Transforming Insurance with AI + Customer Centricity


In this episode of The Insurance Technology Podcast, Reid sits down with co-founder and CEO of Planck, Elad Tsur, to hear about Elad’s early roots in insurance and how he always knew he wanted to bridge the gap between insurance and technology.

Tune in to hear Elad discuss the five layers of AI and the need he has identified for the industry to treat insureds more like customers.

Episode Highlights

  • Growing up with insurance roots (1:45)
  • Planck, a platform based on 5 layers of AI (2:43)
  • Predicting underwriting insights (4:55)
  • What is customer success? (27:58)

View Full Episode Transcript

About the Guest

Elad Tsur

Planck CEO and Co-Founder Elad Tsur has helped create an AI-based data platform for commercial insurance that enables insurers to grow new and organic business while drastically reducing their loss and expense ratios. Elad has in-depth expertise in AI and big data and is a nationally recognized expert in machine learning. Before founding Planck, he started BlueTail Corporation, which delivered the first comprehensive AI platform for customer relationship management and was acquired by Salesforce.com in 2012.

“The second carriers treat insureds as customers, you're going to see insurance behaving like other industries you love. They're treating you like a customer, that's servicing you properly, thinking about your best interest, rather than some insured who signed a legal document that's bindable between the two of you."

Elad Tsur

Co-Founder and CEO

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