Episode 43 | February 3, 2023

The Math Behind the Producer Availability Challenge


In this episode of The Insurance Technology Podcast, Reid speaks to Trustedchoice.com CEO Chip Bacciocco about what Chip has coined the “producer availability challenge.”

Get ready to learn the math behind the producer availability challenge and the formula needed to solve it.

Episode Highlights

  • Coining the term “producer availability challenge” (1:00)
  • When prospects lose confidence (5:34)
  • Is sales just an art form? (22:30)
  • What Chip would change in the industry (46:00)

View Full Episode Transcript

About the Guest

Chip Bacciocco

Charles “Chip” Bacciocco is the CEO of TrustedChoice.com, the nation’s largest online marketing platform for independent insurance agents and IA insurance companies. Prior to joining TrustedChoice.com in 2012, Chip served in multiple roles over his 30-year career in the insurance industry, including as COO of Aon Private Risk Management Services, Inc., Senior Vice President of Product Strategy at Zywave and Vice President of E-Business Application Development at Arthur J Gallagher & Co. Chip is a graduate of the University of Notre Dame and lives with his wife and children in Milwaukee, Wisconsin.

"Here's my magic tip to any agent. You’ve got to sort of stop them in their tracks, the customer, and get them to believe that trust factor (trusted choice) that this is going to work out okay."

Chip Bacciocco


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