In this podcast episode, Reid whisks together a rich discussion about the essential ingredients of unforgettable industry events with experts Bryan Falchuk, President and CEO of PLRB; Chip Bacciocco, CEO of TrustedChoice.com (now a part of the Momentum family); Christen Kelley, podcast co-host and VP of Marketing at Ivans; and Jim Hackbarth, a retired industry expert and former CEO of Assurex Global.
From throwback stories about early industry events to bold strategies that push events beyond the cookie-cutter conference formula, this conversation focuses on reimagining how we meet, interact, and grow together.
Episode Highlights
- Reminiscing on first industry events (3:02)
- Favorite events (9:32)
- Fun conferences & keeping to a theme (13:31)
- Bigger events becoming pay-to-play (17:39)
- Why CIAB is great even though it’s a grind (23:16)
- Honesty is the best policy (32:39)
- How panels should work (34:00)
- Bryan’s soapbox on sales pitches (45:22)
- If you created an event, what would it look like? (52:33)
“Developing those relationships, doing those fun things, doing stuff together, that's a side of it, but just embedding those lanes for people to step into, to get to know each other in that way…it goes a long, long way.”
Reid Holzworth
CEO Ivans
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